Building visual consistency inside a global tech company
How I structured internal and external communication visuals over 3 years at NXP Semiconductors.
Context
NXP is a global semiconductor company with complex internal communication needs. As the sole creative in the IT Communication department, I was responsible for aligning visuals across presentations, internal campaigns, digital content and video.
Results
→ Rebuilt the visual identity across 7 internal websites covering cloud, manufacturing, digital and AI domains;
→ Complex technical information reorganized into clear visual hierarchies, users could find what they needed faster and the experience stopped feeling like reading a manual;
→ Created a consistent design system that made every touchpoint ( web, print, digital) feel like it came from the same place.
Internal Communication & Training
→ Designed and delivered presentation tutorials teaching non-designers how to build on-brand decks that aligned with company visual guidelines;
→ The result: consistency across every department, every meeting, every pitch;
→ Teams that previously struggled with visual communication became confident in representing the brand correctly;
→ The feedback was consistent: it made their work easier and their presentations more credible
Events & Campaigns
→ Led the full visual production for internal innovation forums, business cards, stage design, printed materials, digital assets;
→ The visual identity made the event feel credible and exciting: people were more engaged, more confident showcasing their products
→ When the company underwent a full rebrand mid-production on a tight print deadline, rebuilt the entire event visual system from the new guidelines up, delivered everything on time.
Video
During my time at NXP, I created and edited a wide range of video content aligned with internal communication and branding initiatives. This included tutorial videos explaining digital tools and processes, event-related content for Dev Days and internal technology showcases, as well as short-form videos designed to increase awareness around IT projects and digital transformation initiatives. My focus was not only on editing, but on structuring each video with clear visual hierarchy, consistent branding elements, and intentional pacing. I ensured that motion, typography, and layout followed the same visual logic used across static materials, so video became an extension of the brand rather than a separate creative layer.
Over the course of three years, I produced and edited more than 100 videos, building a structured and repeatable approach to video communication within a corporate environment.