Health industry
Within the health and wellness sector, I developed and applied visual systems designed to communicate trust, clarity, and credibility. My experience spans brand creation, community-led initiatives and work within regulated pharmaceutical environments.
Folowyourflow brand
I worked on building a therapeutic massage brand from the ground up, defining its visual identity, tone, and communication structure. The process included brand strategy, logo development, visual guidelines, photography direction and content creation aligned with the emotional and therapeutic positioning of the service.
I filmed and edited a series of videos aligned with the brand’s calm and therapeutic positioning. The focus was on natural visuals, intentional pacing, and maintaining consistency with the overall visual identity, so that motion reinforced trust rather than competing with it.
Harmonia community
For six months, I was also co-founder of Harmonia Community, where I handled photography, video editing and graphic materials for events and communication campaigns. The focus was on creating a cohesive visual presence that reflected trust, balance, and clarity, while maintaining consistency across digital platforms.
Tianfu therapy
For a holistic center, I built the website and managed photography, content creation and video production to establish a digital presence. My focus was on structuring visual and motion elements into a consistent system that communicated balance, clarity and credibility. By aligning web design, imagery and video under the same visual logic, the brand maintained coherence across all touchpoints.
I collaborated with a pharmaceutical agency on confidential projects within the healthcare industry. Although I cannot share specific materials due to confidentiality agreements, I worked on both digital and print communication materials aligned with strict brand and compliance guidelines. The projects required accuracy, structured layouts, and careful translation of complex medical information into clear visual communication within a regulated environment.